We create products that make plant keeping so easy that anyone can do it.
We create home accessories to improve the living environment. For plant lovers, with or without a green thumb. We make caring for plants easy. And we encourage good stewardship of the natural environment.
Inspired by Nature
The natural world is our primary source of inspiration, and we believe we have a responsibility to take care of it. For every product you buy, we will plant at least one tree to help grow sustainable forests.
We are continuously looking for ways to improve our net environmental impact. For example, our packaging uses only recyclable materials and less than 0.5% plastic. And our products are made only of materials that are non-toxic to the natural environment.
Plants are vital to human life. We love plants, and our mission is to empower you to care for them and the ecosystems they support. Through our products, we hope to inspire you to take care of plants, both at home and in nature.