About Us

We create products that make plant keeping so easy that anyone can do it.

We create home accessories to improve the living environment. For plant lovers, with or without a green thumb. We make caring for plants easy. And we encourage good stewardship of the natural environment.

Inspired by Nature

The natural world is our primary source of inspiration, and we believe we have a responsibility to take care of it. For every product you buy, we will plant at least one tree to help grow sustainable forests.

Sustainable Products

We are continuously looking for ways to improve our net environmental impact. For example, our packaging uses only recyclable materials and less than 0.5% plastic. And our products are made only of materials that are non-toxic to the natural environment.

Our Mission

Plants are vital to human life. We love plants, and our mission is to empower you to care for them and the ecosystems they support. Through our products, we hope to inspire you to take care of plants, both at home and in nature.

One Million Trees

Our vision is to plant a million trees by 2025. For every product you buy, we will plant at least one tree. Join us in growing sustainable forests, fostering biodiversity, and strengthening our natural ecosystems.

Sustainable forestry is specialist work. It takes specific knowledge to decide which trees to grow, when to plant them, and where, to get the best results. We work with to the following organizations because of their world-class expertise in this field.